Job Details

• Leveraging AI : Offers clinicians an easy, cost-effective, and stress-free method for conducting MRI studies.
• Advanced Solution : Provides a software-only solution that automates and simplifies CMR exams.
• Broad Compatibility : Usable with MRI scanners from leading manufacturers.
• No Specialization Required : Removes the necessity for specialized CMR technologists.
• Optimized Scheduling : Allows CMRs to be performed within standard scanner time slots.
• Technologist-Friendly : Reduces the stress associated with conducting MRI scans.
• Patient-Centric : Improves comfort and convenience for patients during scans.

Position Responsibilities :

• Marketing Strategy and Execution : Develop and implement a holistic marketing strategy that aligns with the business goals and objectives. Create and manage marketing campaigns that generate awareness and interest in the AI-driven cardiac imaging solutions. Build a powerful lead generation engine to drive sales pipeline growth.
• Brand Awareness and Positioning : Establish and enhance brand presence in the cardiac imaging and AI sectors. Develop and execute PR strategies to generate media coverage and thought leadership. Overhaul existing market positioning to better reflect the company's innovative offerings. Manage digital marketing efforts, including social media, content marketing, SEO, and SEM.
• Sales Enablement : Collaborate with the sales team to develop effective sales tools and materials. Provide insights and training to improve their understanding of the market and product positioning. Develop and refine messaging that resonates with healthcare providers, payers, and patients.
• Market Research and Analysis : Conduct research to identify trends, customer needs, and the competitive landscape. Analyze data to measure campaign effectiveness and adjust strategies accordingly. Provide insights to inform product development and business strategy.
• Digital Advertising and Lead Generation : Plan and execute digital advertising campaigns to support lead generation and brand awareness. Leverage organic efforts, conference presence, PR, and targeted outreach via email campaigns during initial commercialization. Utilize CRM systems to track and nurture leads effectively.
• Leadership and Collaboration : Build and lead a high-performing marketing team, initially through contractors and later full-time staff. Foster a collaborative, innovative culture within marketing and across the organization. Act as a strategic partner with the CEO and Head of Sales, providing input on overall business strategy.

Experience & Skills :

Required Experience and Qualifications :

• Proven experience in a senior marketing role, preferably in cardiac imaging, medical imaging, or AI healthcare industries.
• Strong understanding of AI technologies and healthcare applications.
• Ability to thrive in a startup environment, navigating ambiguity and driving market entry strategies.
• Experience in downstream marketing, demand generation, lead generation, and sales enablement.
• Excellent strategic, problem-solving, and analytical skills.
• Exceptional communication and interpersonal skills to influence stakeholders at all levels.
• Experience with CRM and marketing technology tools.
• Bachelor's degree in Marketing, Business Administration, or related; MBA or higher preferred.

Preferred Experience and Qualifications :

• Experience in the cardiac imaging field.
• Familiarity with healthcare regulatory requirements and reimbursement landscape.

Compensation: $250k, Health Insurance, 401k, Paid Vacation