Job Details

SUMMARY

The Director of E-commerce and Marketplaces will oversee all aspects of the company's DTC e-commerce

operations and marketplace presence, driving sales, optimizing customer experience, and ensuring

operational excellence. This role is responsible for leading strategies across marketing, PPC, Google Ads,

budgeting, inventory planning, SEO, SEM, UX, email marketing, SMS marketing, website performance,

compliance, and security. The ideal candidate is a data-driven leader with deep expertise in DTC apparel e-

commerce, a proven track record of scaling digital platforms, and the ability to manage cross-functional

teams and external partners.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Strategy and Leadership

•Develop and execute a comprehensive e-commerce strategy to drive revenue growth, customer

acquisition, and retention across DTC websites and marketplaces (e.g., Amazon, Target).

•Lead a team of marketing, tech, and customer experience professionals, fostering collaboration and

accountability to achieve business goals.

•Collaborate with executives to align e-commerce initiatives with company objectives and financial

targets.

•Monitor industry trends, competitor strategies, and emerging technologies to maintain a competitive

edge in the DTC apparel market.

Marketing and Customer Acquisition

•Oversee digital marketing strategies, including PPC (Google Ads, Meta Ads), SEO, and SEM, to

maximize traffic and conversions.

•Direct content strategies to ensure brand consistency across all digital touchpoints, including

website, social media, and marketplaces.

•Analyze campaign performance using KPIs (e.g., ROAS, CAC, conversion rates) and optimize

marketing spend for efficiency.

Budgeting and Inventory Planning

•Develop and manage the e-commerce budget, allocating resources across marketing, technology,

and operations to achieve revenue targets.

•Collaborate with supply chain and operations teams to forecast inventory needs, ensuring optimal

stock levels for seasonal apparel demand.•Monitor financial performance, including gross margins and operational costs, to ensure profitability

and scalability.

Website Performance and User Experience (UX)

•Oversee the DTC website (e.g., Shopify or similar platform) to ensure optimal performance, fast load

times, and mobile responsiveness.

•Drive UX improvements, including site navigation, checkout processes, and personalization, to

reduce cart abandonment and boost conversions.

•Monitor website analytics (e.g., Google Analytics) to track metrics like bounce rate, session duration,

and customer journey flow.

Compliance and Security

•Ensure website compliance with data privacy regulations (e.g., GDPR, CCPA) and industry standards

for e-commerce.

•Oversee implementation of security measures, including SSL certificates, secure payment gateways,

and fraud prevention tools, to protect customer data.

•Coordinate with legal and tech teams to maintain PCI compliance and address emerging security

risks.

Marketplace Management

•Develop and execute strategies for third-party marketplaces, optimizing product listings, pricing, and

promotions to drive sales.

•Monitor marketplace performance metrics and adjust strategies to compete effectively in apparel

categories.

•Manage relationships with marketplace partners and ensure compliance with platform policies.

Technology and Integrations

•Oversee the integration of e-commerce tools and apps (e.g., CRM, analytics, personalization) to

enhance functionality and customer experience.

•Work with tech specialists to troubleshoot issues, implement updates, and maintain a seamless

digital ecosystem.

•Evaluate and adopt new technologies to improve operational efficiency and customer satisfaction

POSITION QUALIFICATIONS:

•Education: Bachelor's Degree in Business, Marketing, E-commerce, or a related e-commerce

experience

•Experience:

o4 + years of experience in e-commerce, with at least 2 years in a leadership role for a DTC

apparel or fashion brand.

oProven track record of scaling DTC websites and marketplaces.

oDeep expertise in digital marketing (PPC, SEO, SEM), email/SMS marketing, and UX

optimization.

oExperience managing budgets, inventory planning, and cross-functional teams.•Skills:

oStrong analytical skills, with proficiency in tools like Google Analytics, Shopify, Klaviyo, and

advertising platforms (Google Ads, Meta Ads).

oExpertise in website performance optimization, compliance, and security best practices.

oExceptional leadership and communication skills, with the ability to manage internal teams

and external partners.

oData-driven decision-making with a focus on ROI and customer-centric outcomes.

•Preferred:

oExperience with marketplace platforms (e.g., Amazon, Target) in the apparel category.

oFamiliarity with inventory management systems and supply chain coordination.

oKnowledge of emerging e-commerce technologies, such as AI-driven personalization or AR

try-on features.

PHYSICAL REQUIREMENTS

Specific vision abilities required by this job include close vision, distance vision. While performing the duties