Job Details

SymphonyAI Retail/CPG is seeking an experienced Sr. Director of Product Marketing with expertise in AI SaaS, B2B solutions, and the retail/CPG industry to lead our gtm strategies for innovative AI-powered products. This role is critical in driving revenue growth, enhancing profitability, and enabling our clients to succeed with advanced AI solutions.

We are seeking a strategic, hands-on Senior Director of Product Marketing & Pricing to lead our go-to-market (GTM) strategy, positioning, and messaging for our SaaS product portfolio. This role will be critical in driving product adoption, market differentiation, and revenue growth across our key verticals.

As Senior Director of Product Marketing, you will work closely with Product Management, Sales, Customer Success, and Executive Leadership to deeply understand our customers, market trends, and competitive landscape. You will translate that insight into compelling narratives, launch strategies, and enablement tools that drive results.

Key Responsibilities

• Go-to-Market Strategy: Develop and lead GTM strategies for new product launches, feature rollouts, and cross-sell initiatives.

• Positioning & Messaging: Own the development of clear, differentiated messaging that resonates with buyer personas across segments and verticals.

• Sales Enablement: Create and maintain sales playbooks, pitch decks, competitive battle cards, objection handling guides, and product one-pagers.

• Drive pricing and packaging strategy to optimize revenue and market fit

• Market Intelligence: Conduct competitive research and win/loss analysis to inform positioning, product roadmap, and GTM execution.

• Product Launches: Collaborate with product and marketing teams to drive cross-functional product launch plans from concept to execution.

• Content Strategy: Partner with content and demand gen teams to develop content aligned with the buyer journey (e.g., case studies, whitepapers, webinars).

• Customer Insights: Leverage customer interviews, product usage data, and market trends to refine product marketing strategy and positioning.

• Cross-functional Leadership: Act as the bridge between Product, Sales, Customer Success, and Marketing to ensure alignment on product value and market fit.

Requirements

• 10+ years of experience in product marketing, ideally in B2B SaaS or enterprise software.

• Proven success launching and marketing SaaS products in competitive markets.

• Deep understanding of customer personas, buying journeys, and value-based messaging.

• Exceptional written and verbal communication skills; ability to distill complex topics into clear and compelling stories.

• Experience creating enablement materials and collaborating with Sales and Product Management.

• Strong project management and organizational skills; ability to prioritize and execute in a fast-paced environment.

• Comfortable with both strategic thinking and hands-on execution.

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.

Preferred Experience

• Industry knowledge in retail, CPG

• Experience with marketing tools such as Salesforce, HubSpot, Highspot, or similar.

• Familiarity with analyst relations (e.g., Gartner, Forrester) and enterprise buying cycles.

• Communication: Excellent presentation and negotiation skills, with the ability to influence stakeholders at all organizational levels.

• Technical Proficiency: Familiarity with pricing and revenue management tools, CRM platforms, and AI-powered analytics solutions.