Job Details

We need someone with 5+ years of product marketing experience who has built marketing functions from the ground up in high-growth B2B SaaS environments. You should be comfortable being hands-on as a team of one initially while building toward leading a team of 6+, and have a track record of driving measurable growth through exceptional messaging and go-to-market execution. Bonus points if you have experience with AI products or scientific/technical backgrounds.

What you'll do:

Own end-to-end product marketing strategyincluding positioning, messaging, competitive analysis, and go-to-market planning for our platform

Take ownership of value messaging and website optimizationto drive conversion and clearly communicate our differentiated value proposition

Work closely with our fractional CMO and product teamto develop comprehensive go-to-market plans for new features and product launches

Build and scale the marketing functionfrom a team of one to a robust marketing organization of 6+ people

Lead cross-functional initiativesfrom strategy development to execution, collaborating with sales, product, and customer success teams

Develop and execute comprehensive marketing strategiesto improve lead generation, customer acquisition, and market positioning

Day-to-day example:

You might start your week reviewing user feedback with the product team to refine messaging for an upcoming feature launch, work with our fractional CMO to develop a new competitive positioning framework, and spend time analyzing website performance metrics to identify optimization opportunities. Last month, our team launched a major product update without dedicated marketing support, and the person in this role would have developed the complete go-to-market strategy, messaging framework, and launch plan. This is the kind of 0-to-1 building and hands-on execution you'd thrive in.

What you bring to the table:

5+ years of product marketing experiencewith proven success building marketing functions from scratch in Series A-C stage companies

Strong track record of team building- you've successfully hired, developed, and scaled marketing teams while maintaining high performance standards

Demonstrated ability to move quicklyin fast-paced environments with evidence of rapid scope expansion and career progression

Expert-level messaging and positioning skillswith experience developing compelling value propositions for B2B SaaS products

Hands-on execution mindset- you're comfortable doing IC work while simultaneously building and leading a team

Cross-functional collaboration excellence- you can work effectively with product, sales, and leadership teams to drive business outcomes

HireTo by Kuvaka

Middletown,United States

HireTo by Kuvaka Tech, Founded in 2019, HireTo is an AI-powered staffing and recruitment arm of Kuvaka Tech, dedicated to delivering high-quality IT hiring solutions for startups and mid-sized companies. Leveraging advanced AI-driven technical assessments, domain expertise, and a deep understanding of emerging technologies, HireTo specializes in sourcing, evaluating, and placing top-tier talent across Cloud, Backend, Frontend, Mobile Development, DevOps, Data Engineering, Data Science, AI/ML, and Prompt Engineering roles. Backed by Kuvaka Tech strong foundation in Blockchain, Artificial Intelligence, and SaaS solutions, HireTo combines precision, speed, and scalability,ensuring the right candidates reach clients on time, every time.