Job Details

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that's also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You are a dynamic social media leader with a refined aesthetic sensibility and an instinct for what sparks cultural conversation. Equal parts strategist and creator, you thrive at the intersection of storytelling, design, and data. You understand how to translate brand values into compelling digital content and have your finger on the pulse of social trends—knowing which to embrace, which to ignore, and how to make them distinctly “goop.” You are highly collaborative, skilled at cross-functional partnerships, and energized by guiding teams to bring ambitious ideas to life across platforms.

About The Role

The Director, Social Media will oversee the creation, execution, and evolution of goop's social media strategy, reporting into the VP, Brand Marketing. This leader will set the vision for how goop shows up across channels, blending creativity, analytics, and cultural relevance. Partnering closely with creative, editorial, brand marketing, e-commerce, and communications teams, you'll drive platform growth, deepen community engagement, and ensure a cohesive, elevated presence that reflects goop's brand values. You will also be responsible for developing, mentoring, and inspiring the social media team, creating clear growth paths, and fostering a culture of creativity and accountability.

Responsibilities Include

• Lead development and execution of goop's social media strategy across all platforms to drive engagement, growth, and cultural impact.
• Oversee social strategy, including content planning, publishing, and calendar alignment in partnership with cross-functional teams including brand, creative, editorial, wholesale, partnerships, communications, and e-commerce.
• Partner with the Creative Director and brand teams to ensure all social visuals and narratives embody goop's elevated aesthetic and voice.
• Stay ahead of platform trends, tools, and best practices, proactively translating them into innovative, brand-right executions.
• Manage social reporting and analytics, ensuring insights inform strategy and creative direction.
• Guide and mentor the social team, fostering collaboration, creativity, and excellence in execution.
• Collaborate with Influencer and PR teams to amplify campaigns and align social strategy with broader brand initiatives.
• Own relationships with social platforms, vendors, and external partners to maximize opportunities.
• Support integrated campaign launches for beauty, fashion, content, and brand initiatives with best-in-class social activations.
  
  

• 6-8+ years of experience in social media, digital marketing, or content strategy, with experience in a leadership role.
• Proven track record of building and executing innovative social media strategies for beauty, fashion, luxury, or lifestyle brands.
• Deep knowledge of social media platforms, trends, analytics, and tools; experience with Dash Hudson or similar platforms is a plus.
• Elevated design sensibility with an understanding of how visual identity translates across digital platforms.
• Strong leadership skills with experience building and managing high-performing teams.
• Exceptional cross-functional collaboration skills and the ability to influence at all levels of the organization.
• Strong analytical and strategic thinking skills, with the ability to balance data-driven insights and creative instincts.
• Excellent communication skills and a passion for storytelling in digital spaces.
  
  

• Compensation: $140,000 - $150,000 + Equity. This is a full-time, non-exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA-based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
• Benefits: Generous health benefits package, fertility benefits and paid parental leave.
• Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access tocustom lifestyleresourcesand events, and a beautifulworkspacein SantaMonica
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee's growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.