Job Details

Overview

At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS/GCP/Azure). This is a bold statement, and we have an ambitious roadmap ahead.

What you'll own

• Product Marketing
  • Translate complex technical features into clear customer value.
  • Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.
  • Drive customer education through docs, email campaigns, and onboarding guides.
• Growth & Demand Generation
  • Define and track core growth metrics: weekly inbound leads, pipeline created, and conversion rates.
  • Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).
  • Experiment with paid acquisition and measure ROI rigorously.
• Brand & Content
  • Carry forward a high bar for quality, creativity, and personality in our brand.
  • Own social presence (X, LinkedIn) and ensure consistency with our voice.
  • Drive thought leadership: blogs, podcasts, PR placements, and founder amplification.
  • Create compelling customer stories, launch videos, and product announcements.
• Events & Partnerships
  • Run high-ROI events and conferences with a tighter filter on spend vs. return.
  • Build relationships with influencers, creators, and ecosystem partners where it makes sense.
  • Collaborate with design and creative partners on swag, landing pages, and experiences.
• Team & Leadership
  • Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.
  • Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).
  • Partner with founders on GTM, sales, and fundraising announcements.

What we value

• Taste and quality: You believe that details matter, from landing pages to launch videos.
• Bias to action: You proactively identify problems and take them to the finish line.
• Originality: You're not here to copy what everyone else is doing. You bring creativity and bold ideas.
• Team player: You can lead with conviction but also collaborate, listen, and adapt. Marketing is a team sport, not a solo performance.
• Data-driven: You can back up intuition with metrics and know how to measure what matters.

Compensation and benefits

• Medical, Vision, and Dental insurance.
• Competitive base + equity.
• Unlimited PTO.
• Quarterly offsite.
• Early-exercise stock options
• 12 weeks fully paid parental leave (US)